Fashion Merchandising

Fashion merchandising majors learn about manufacturing, buying, marketing and selling clothing, accessories, and cosmetic products. They are educated about the creative aspects of fashion, such as style, design, and visual aesthetic, as well as the business aspects, such as buying and selling, promotion and advertising, and researching and understanding consumer behavior. Typical classes in Fashion Merchandising include; merchandising principles and practices, fashion product development, visual merchandising, and fashion marketing and consumer behavior. Business classes such as, principles of finance, business law, and principles of accounting, are also common.

The creative and technical skills one acquires by earning a degree in fashion merchandizing can be applicable to the areas of the fashion industry, including marketing and buying, product development, retail management, and visual merchandising. Individuals with a degree in fashion merchandising can pursue careers as fashion buyers and directors, retail store managers, showroom sales representatives, and textile merchandisers and designers. Employment opportunities are typically available at department store, wholesale clothing suppliers, showrooms and boutiques. Fashion merchandising is ideal for creative thinkers who have an eye for exceptional products and enjoy shopping. A degree in this field might also interest detail-oriented individuals who enjoy working on projects, and possess a strong fashion sense and business expertise.